{"id":548,"date":"2023-03-30T19:11:39","date_gmt":"2023-03-30T11:41:39","guid":{"rendered":"https:\/\/luatsu911.vn\/?p=548"},"modified":"2023-04-21T17:09:31","modified_gmt":"2023-04-21T09:39:31","slug":"quy-luat-mo-rong-nhan-hieu-thuong-hieu-2","status":"publish","type":"post","link":"https:\/\/luatsu911.vn\/?p=548","title":{"rendered":"Quy lu\u1eadt m\u1edf r\u1ed9ng nh\u00e3n hi\u1ec7u – th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

“S\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t nh\u00e3n hi\u1ec7u t\u1ef7 l\u1ec7 ngh\u1ecbch v\u1edbi quy m\u00f4 c\u1ee7a n\u00f3”. H\u00e3y ngh\u0129 v\u1ec1 nh\u00e3n hi\u1ec7u Chevrolet. \u0110i\u1ec1u g\u00ec ngay l\u1eadp t\u1ee9c xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u anh? C\u00f3 v\u01b0\u1edbng m\u1eafc g\u00ec \u01b0? D\u1ec5 hi\u1ec3u th\u00f4i. \u0110\u00f3 l\u00e0 v\u00ec Chevrolet v\u1eeba c\u00f3 th\u1ec3 l\u00e0 xe con v\u1eeba c\u00f3 th\u1ec3 l\u00e0 xe t\u1ea3i, v\u1eeba c\u00f3 th\u1ec3 to v\u1eeba c\u00f3 th\u1ec3 nh\u1ecf, c\u00f3 th\u1ec3 r\u1ebb hay \u0111\u1eaft.<\/h2>\n

C\u00e1i n\u00e0o s\u1ebd xu\u1ea5t hi\u1ec7n \u0111\u1ea7u ti\u00ean \u0111\u00e2y? Khi m\u1ed9t c\u00e1i t\u00ean \u0111\u01b0\u1ee3c d\u00e1n l\u00ean t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, c\u00e1i t\u00ean \u0111\u00f3 s\u1ebd d\u1ea7n m\u1ea5t \u0111i s\u1ee9c m\u1ea1nh.<\/p>\n

Chevrolet \u0111\u00e3 t\u1eebng l\u00e0 m\u1ed9t nh\u00e3n hi\u1ec7u \u00f4 t\u00f4 b\u00e1n ch\u1ea1y nh\u1ea5t n\u01b0\u1edbc M\u1ef9. \u0110\u00e3 t\u1eebng th\u00f4i. Ng\u00e0y nay Ford m\u1edbi l\u00e0 nh\u00e3n hi\u1ec7u s\u1ed1 m\u1ed9t. H\u00e3y ngh\u0129 v\u1ec1 Ford. R\u1eafc r\u1ed1i c\u0169ng y nh\u01b0 v\u1eady. Ford v\u00e0 Chevrolet m\u1ed9t khi \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng nh\u00e3n hi\u1ec7u r\u1ea5t m\u1ea1nh th\u00ec s\u1ebd d\u1ea7n suy y\u1ebfu. Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng xe Ford s\u1ebd n\u00f3i v\u1ec1 nh\u1eefng chi\u1ebfc Tauruses, Broncos, nh\u1eefng chi\u1ebfc Explorer, hay nh\u1eefng chi\u1ebfc Escorts c\u1ee7a h\u1ecd? Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng xe Chevrolet th\u00ec n\u00f3i v\u1ec1 lo\u1ea1i xe n\u00e0o? Tr\u1eeb chi\u1ebfc Covette, trong c\u00e1c d\u00f2ng xe c\u1ee7a Chevrolet ch\u1eb3ng c\u00f2n nh\u00e3n hi\u1ec7u n\u00e0o m\u1ea1nh n\u1eefa. V\u00e0 \u0111\u00f3 l\u00e0 r\u1eafc r\u1ed1i \u0111\u1ed1i v\u1edbi h\u00ecnh \u1ea3nh nh\u00e3n hi\u1ec7u (brand image) c\u1ee7a Chevrolet. Chevrolet c\u00f3 10 ki\u1ec3u xe con kh\u00e1c nhau. Ford c\u00f3 8. \u0110\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n t\u1ea1i sao Ford b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u xe h\u01a1n Chevrolet. S\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t nh\u00e3n hi\u1ec7u t\u1ef7 l\u1ec7 ngh\u1ecbch v\u1edbi quy m\u00f4 c\u1ee7a n\u00f3. T\u1ea1i sao Chevrolet l\u1ea1i \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng t\u1ea5t c\u1ea3 nh\u1eefng ki\u1ec3u xe n\u00e0y? V\u00ec h\u1ecd mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u xe h\u01a1n. V\u00e0 trong ng\u1eafn h\u1ea1n th\u00ec h\u1ecd l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady.<\/p>\n

Nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i, vi\u1ec7c n\u00e0y s\u1ebd ph\u00e1 ho\u1ea1i h\u00ecnh \u1ea3nh nh\u00e3n hi\u1ec7u c\u1ee7a Chevrolet trong t\u00e2m th\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ng\u1eafn h\u1ea1n kh\u00f4ng \u0111i c\u00f9ng d\u00e0i h\u1ea1n. C\u00f3 n\u00ean m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ec9 \u0111\u1ec3 nh\u1eb1m t\u0103ng doanh s\u1ed1 trong th\u1eddi gian tr\u01b0\u1edbc m\u1eaft hay kh\u00f4ng? Hay n\u00ean duy tr\u00ec m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m h\u1eb9p \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u00e3n hi\u1ec7u trong t\u00e2m th\u1ee9c kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 trong t\u01b0\u01a1ng lai? C\u00f3 n\u00ean x\u00e2y d\u1ef1ng m\u1ed9t nh\u00e3n hi\u1ec7u trong h\u00f4m nay \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c kinh doanh v\u00e0o ng\u00e0y mai kh\u00f4ng? Hay n\u00ean m\u1edf r\u1ed9ng nh\u00e3n hi\u1ec7u trong h\u00f4m nay ch\u1ec9 \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ngay ng\u00e0y h\u00f4m nay v\u00e0 ch\u1ee9ng ki\u1ebfn s\u1ef1 suy t\u00e0n c\u1ee7a nh\u00e3n hi\u1ec7u \u0111\u00f3 ng\u00e0y mai? H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n. Vi\u1ec7c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m (line extension), x\u00e2y d\u1ef1ng h\u00e0ng lo\u1ea1t c\u00e2y nh\u00e3n hi\u1ec7u (megabranding), quy \u0111\u1ecbnh m\u1ee9c gi\u00e1 kh\u00e1c nhau v\u00e0 m\u1ed9t lo\u1ea1t nh\u1eefng k\u1ef9 thu\u1eadt marketing ph\u1ee9c t\u1ea1p kh\u00e1c \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 khai th\u00e1c t\u1ed1i \u0111a nh\u00e3n hi\u1ec7u ch\u1ee9 kh\u00f4ng ph\u1ea3i x\u00e2y d\u1ef1ng nh\u00e3n hi\u1ec7u. D\u00f9 vi\u1ec7c khai th\u00e1c nh\u00e3n hi\u1ec7u d\u1ec5 d\u00e0ng \u0111em l\u1ea1i thu nh\u1eadp trong ng\u1eafn h\u1ea1n h\u01a1n, v\u1ec1 l\u00e2u d\u00e0i vi\u1ec7c n\u00e0y s\u1ebd l\u00e0m x\u00f3i m\u00f2n nh\u00e3n hi\u1ec7u cho \u0111\u1ebfn khi n\u00f3 kh\u00f4ng c\u00f2n \u0111\u1ea1i di\u1ec7n cho c\u00e1i g\u00ec n\u1eefa. \u0110i\u1ec1u Chevrolet \u0111\u00e3 l\u00e0m v\u1edbi \u00f4 t\u00f4 c\u0169ng l\u00e0 \u0111i\u1ec1u American Express \u0111ang l\u00e0m v\u1edbi th\u1ebb t\u00edn d\u1ee5ng.<\/p>\n

AmEx \u0111\u00e3 t\u1eebng l\u00e0 th\u1ebb t\u00edn d\u1ee5ng h\u00e0ng \u0111\u1ea7u v\u00e0 uy t\u00edn nh\u1ea5t. H\u1ed9i vi\u00ean \u0111\u0103ng k\u00fd nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u \u0111\u1eb7c quy\u1ec1n. Sau \u0111\u00f3 American Express b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c lo\u1ea1i th\u1ebb v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi nh\u1eb1m t\u0103ng th\u1ecb ph\u1ea7n. M\u1ee5c ti\u00eau c\u1ee7a AmEx l\u00e0 tr\u1edf th\u00e0nh m\u1ed9t si\u00eau th\u1ecb t\u00e0i ch\u00ednh. N\u0103m 1988, American Express \u0111\u00e3 \u0111\u01b0a ra nhi\u1ec1u lo\u1ea1i th\u1ebb v\u00e0 n\u1eafm 27% th\u1ecb tr\u01b0\u1eddng. Sau \u0111\u00f3 c\u00f4ng ty n\u00e0y b\u1eaft \u0111\u1ea7u gi\u1edbi thi\u1ec7u li\u00ean ti\u1ebfp m\u1ed9t lo\u1ea1t c\u00e1c lo\u1ea1i th\u1ebb m\u1edbi nh\u01b0: Senior, Student, Membership Miles, Optima Rewards Plus Gold, Delta SkyMiles Optima, Optima True Grace, Optima Golf, Purchasing, v\u00e0 Corporate Executive, \u0111\u1ea5y l\u00e0 m\u1edbi k\u1ec3 s\u01a1 s\u01a1. Theo T\u1ed5ng Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh (CEO) c\u1ee7a c\u00f4ng ty th\u00ec m\u1ee5c ti\u00eau c\u1ee7a AmEx l\u00e0 ph\u00e1t h\u00e0nh 12 \u0111\u1ebfn 15 lo\u1ea1i th\u1ebb m\u1edbi m\u1ed9t n\u0103m. Hi\u1ec7n gi\u1edd American Express c\u00f3 \u0111\u01b0\u1ee3c bao nhi\u00eau th\u1ecb ph\u1ea7n? Ch\u1ec9 18% m\u00e0 th\u00f4i. Levi Strauss c\u0169ng \u0111\u00e3 l\u00e0m t\u01b0\u01a1ng t\u1ef1 v\u1edbi s\u1ea3n ph\u1ea9m qu\u1ea7n b\u00f2 (jeans) c\u1ee7a m\u00ecnh. \u0110\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn h\u01a1n, Levi tung ra m\u1ed9t lo\u1ea1t m\u1eabu qu\u1ea7n v\u1edbi c\u00e1c ki\u1ec3u d\u00e1ng kh\u00e1c nhau: nhi\u1ec1u t\u00fai, c\u00f3 kh\u00f3a k\u00e9o, \u1ed1ng r\u1ed9ng… T\u1ea1i m\u1ed7i \u0111i\u1ec3m b\u00e1n, c\u00f3 \u0111\u1ebfn 27 ki\u1ec3u d\u00e1ng qu\u1ea7n jeans Levi\u2019s kh\u00e1c nhau.<\/p>\n

V\u00e0 n\u1ebfu kh\u00e1ch kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c c\u00e1i n\u00e0o v\u1eeba \u00fd, Levi\u2019s th\u1eadm ch\u00ed c\u00f2n nh\u1eadn may \u0111o theo th\u00f4ng s\u1ed1 c\u1ee7a kh\u00e1ch. V\u1eady m\u00e0 trong 7 n\u0103m qua, th\u1ecb ph\u1ea7n c\u00f4ng ty n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ea7n jeans \u0111\u00e3 gi\u1ea3m t\u1eeb 31 xu\u1ed1ng c\u00f2n c\u00f3 19%! Procter & Gamble c\u0169ng \u0111\u00e3 l\u00e0m t\u01b0\u01a1ng t\u1ef1 v\u1edbi thu\u1ed1c \u0111\u00e1nh r\u0103ng. Khi ch\u00fang t\u00f4i l\u00e0m t\u01b0 v\u1ea5n nh\u00e3n hi\u1ec7u cho Crest, gi\u00e1m \u0111\u1ed1c marketing c\u1ee7a h\u1ecd h\u1ecfi ch\u00fang t\u00f4i: \u201cCrest c\u00f3 38 nh\u00e3n hi\u1ec7u con. Anh ngh\u0129 th\u1ebf l\u00e0 nhi\u1ec1u hay \u00edt?\u201d \u201cMi\u1ec7ng anh c\u00f3 bao nhi\u00eau c\u00e1i r\u0103ng\u201d, ch\u00fang t\u00f4i h\u1ecfi anh ta. \u201c32\u201d \u201cKh\u00f4ng lo\u1ea1i thu\u1ed1c \u0111\u00e1nh r\u0103ng n\u00e0o n\u00ean c\u00f3 nhi\u1ec1u nh\u00e3n hi\u1ec7u con h\u01a1n s\u1ed1 r\u0103ng c\u00f3 trong mi\u1ec7ng\u201d. Khi ch\u00fang t\u00f4i tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi tr\u00ean, Crest \u0111ang c\u00f3 36% th\u1ecb ph\u1ea7n. Hi\u1ec7n nay nh\u00e3n hi\u1ec7u n\u00e0y c\u00f3 h\u01a1n 50 nh\u00e3n hi\u1ec7u con, nh\u01b0ng th\u1ecb ph\u1ea7n c\u1ee7a n\u00f3 \u0111\u00e3 gi\u1ea3m xu\u1ed1ng ch\u1ec9 c\u00f2n 25%. V\u00e0 ch\u1eb3ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi Crest m\u1ea5t v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u v\u00e0o tay Colgate. Nhi\u1ec1u c\u00f4ng ty c\u1ed1 t\u00ecm c\u00e1ch l\u00fd gi\u1ea3i vi\u1ec7c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c kh\u00e1i ni\u1ec7m nh\u00e3n hi\u1ec7u ch\u1ee7 \u0111\u1ea1o (masterbrand), si\u00eau nh\u00e3n hi\u1ec7u (superbrand) hay megabrand (nh\u00e3n hi\u1ec7u g\u1ed1c).<\/p>\n

– Chevrolet l\u00e0 nh\u00e3n hi\u1ec7u g\u1ed1c c\u00f2n Camaro, Caprice, Cavalier, Corsica\u2010Beretta, Corvette, Lumina, Malibu, Metro, Monte Carlo, v\u00e0 Prizm l\u00e0 c\u00e1c nh\u00e3n hi\u1ec7u nh\u00e1nh.<\/p>\n

– Pontiac l\u00e0 nh\u00e3n hi\u1ec7u g\u1ed1c c\u00f2n Bonneville, Firebird, Grand Am, Grand Prix v\u00e0 Sunfire l\u00e0 c\u00e1c nh\u00e3n hi\u1ec7u nh\u00e1nh.<\/p>\n

– Buick l\u00e0 nh\u00e3n hi\u1ec7u g\u1ed1c c\u00f2n Century, LeSabre, Park Avenue, v\u00e0 Regal l\u00e0 c\u00e1c nh\u00e3n hi\u1ec7u nh\u00e1nh. Nh\u01b0ng ng\u01b0\u1eddi kh\u00e1c l\u1ea1i kh\u00f4ng ngh\u0129 nh\u01b0 v\u1eady. Trong t\u00e2m th\u1ee9c, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u1ed1 t\u1ef1 g\u1eafn m\u1ed9t nh\u00e3n hi\u1ec7u n\u00e0o \u0111\u00f3 cho s\u1ea3n ph\u1ea9m. V\u00e0 c\u00e1ch g\u1eafn nh\u1eefng nh\u00e3n hi\u1ec7u \u0111\u00f3 c\u1ee7a m\u1ecdi ng\u01b0\u1eddi c\u0169ng kh\u00f4ng gi\u1ed1ng nhau. Ng\u01b0\u1eddi ta c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u00e1i t\u00ean n\u00e0o s\u00e1t v\u1edbi b\u1ea3n ch\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 nh\u1ea5t. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 t\u00ean m\u1ed9t nh\u00e3n hi\u1ec7u g\u1ed1c (megabrand). C\u00f3 th\u1ec3 l\u00e0 t\u00ean m\u1eabu s\u1ea3n ph\u1ea9m (model). \u0110\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1i t\u00ean l\u00f3ng (nickname). Ng\u01b0\u1eddi ch\u1ee7 m\u1ed9t chi\u1ebfc Lumina s\u1ebd n\u00f3i: \u201cT\u00f4i \u0111i xe Chevrolet\u201d.<\/p>\n

Ng\u01b0\u1eddi ch\u1ee7 m\u1ed9t chi\u1ebfc Corvette s\u1ebd n\u00f3i: \u201cT\u00f4i l\u00e1i m\u1ed9t con Vette kia\u201d. C\u00f3 h\u00e0ng ngh\u00ecn nh\u1eefng c\u1eb7p t\u00ean trong t\u00e2m th\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u01b0\u01a1ng t\u1ef1 nh\u1eefng chi\u1ebfc b\u1eadp b\u00eanh bao gi\u1edd c\u0169ng c\u00f3 b\u00ean cao b\u00ean th\u1ea5p, b\u1ea5t c\u1ee9 c\u1eb7p t\u00ean n\u00e0o c\u0169ng v\u1eady, bao gi\u1edd c\u0169ng ch\u1ec9 c\u00f3 m\u1ed9t c\u00e1i t\u00ean \u1edf b\u00ean cao h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c ch\u1ecdn. V\u1edbi c\u1eb7p Chevrolet\/Lumina, c\u00e1i t\u00ean Chevrolet \u0111\u01b0\u1ee3c ch\u1ecdn, v\u00ec th\u1ebf ng\u01b0\u1eddi ch\u1ee7 xe n\u00f3i: \u201cT\u00f4i l\u00e1i chi\u1ebfc Chevrolet\u201d. Trong c\u1eb7p Chevrolet\/Corvette, c\u00e1i t\u00ean Corvette \u0111\u01b0\u1ee3c ch\u1ecdn, v\u00ec v\u1eady ng\u01b0\u1eddi ch\u1ee7 xe Corvette n\u00f3i: \u201cT\u00f4i l\u00e1i m\u1ed9t chi\u1ebfc Vette\u201d. V\u1eady m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb to\u00e0n th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00e2y d\u1ef1ng nh\u00e3n hi\u1ec7u m\u00e2u thu\u1eabn v\u1edbi c\u00e1ch th\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn bi\u1ebft nh\u00e3n hi\u1ec7u \u0111\u00f3! Kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00e1c nh\u00e3n hi\u1ec7u c\u00f3 ph\u1ea1m vi h\u1eb9p v\u00e0 c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t d\u1ec5 d\u00e0ng ch\u1ec9 nh\u1edd m\u1ed9t t\u1eeb duy nh\u1ea5t, c\u00e0ng ng\u1eafn c\u00e0ng t\u1ed1t. Nh\u01b0ng c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, trong n\u1ed7 l\u1ef1c nh\u1eb1m l\u00e0m s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng nh\u00e3n hi\u1ec7u s\u00f4i n\u1ed5i \u0111\u1ebfn m\u1ee9c bu\u1ed3n c\u01b0\u1eddi.<\/p>\n

– D\u1ea7u b\u00f4i r\u00e1m n\u1eafng li\u1ec1u l\u01b0\u1ee3ng vaseline cao Vaseline Intensive Care<\/p>\n

– N\u01b0\u1edbc r\u1eeda m\u1eb7t ch\u1ed1ng tr\u1ee9ng c\u00e1 kh\u00f4ng c\u00f3 d\u1ea7u Neutrogena<\/p>\n

– Kh\u1eed m\u00f9i d\u1ea1ng gen trong su\u1ed1t Gillette ClearGel<\/p>\n

– S\u1eefa r\u1eeda m\u1eb7t t\u1ea1o b\u1ecdt kh\u00f4ng d\u1ea7u Johnson\u2019s Clean & Clean<\/p>\n

– Thu\u1ed1c cho ng\u01b0\u1eddi l\u1edbn kh\u00f4ng c\u00f3 ch\u1ea5t aspirin St. Joseph<\/p>\n

– T\u00e3 gi\u1ea5y tr\u1ebb em si\u00eau kh\u00f4 Kleenex Super Dry<\/p>\n

– B\u1ed9t gi\u1eb7t Fruit of the Loom<\/p>\n

– M\u00e1y \u01b0\u1edbp l\u1ea1nh r\u01b0\u1ee3u vang Harley\u2010Davidson<\/p>\n

– Ch\u1ea5t t\u1ea9y r\u1eeda v\u1edbi to\u00e0n b\u1ed9 th\u00e0nh ph\u1ea7n thi\u00ean nhi\u00ean Heinz C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u1eddng nh\u1ea7m l\u1eabn s\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e3n hi\u1ec7u v\u1edbi doanh s\u1ed1 b\u00e1n ra t\u1eeb nh\u00e3n hi\u1ec7u \u0111\u00f3.<\/p>\n

Nh\u01b0ng doanh s\u1ed1 kh\u00f4ng ch\u1ec9 l\u00e0 h\u00e0m s\u1ed1 c\u1ee7a s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t nh\u00e3n hi\u1ec7u. Doanh s\u1ed1 c\u00f2n l\u00e0 h\u00e0m s\u1ed1 th\u1ec3 hi\u1ec7n s\u1ee9c m\u1ea1nh hay s\u1ef1 y\u1ebfu k\u00e9m trong kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a m\u1ed9t nh\u00e3n hi\u1ec7u. N\u1ebfu \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh y\u1ebfu k\u00e9m ho\u1eb7c kh\u00f4ng t\u1ed3n t\u1ea1i, anh v\u1eabn c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng nh\u00e3n hi\u1ec7u \u0111\u00f3 ra c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c, t\u1ee9c l\u00e0 l\u00e0m nh\u00e3n hi\u1ec7u c\u1ee7a m\u00ecnh y\u1ebfu \u0111i.<\/p>\n

T\u1eeb \u0111\u00f3 anh s\u1ebd ngay l\u1eadp t\u1ee9c r\u00fat ra k\u1ebft lu\u1eadn r\u1eb1ng vi\u1ec7c m\u1edf r\u1ed9ng ng\u00e0nh h\u00e0ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3. Nh\u01b0ng l\u00e0m nh\u01b0 v\u1eady s\u1ebd ch\u1ec9 ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c s\u1ef1 y\u1ebfu k\u00e9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 th\u00f4i. Coca Cola ch\u1eb3ng c\u00f3 g\u00ec \u0111\u1ec3 m\u1ea5t khi h\u1ecd \u0111\u01b0a ra Diet Coke (Coca Cola d\u00e0nh cho ng\u01b0\u1eddi \u0103n ki\u00eang), v\u00ec \u0111\u1ed1i th\u1ee7 Pepsi Cola c\u0169ng c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edf r\u1ed9ng c\u00f3 t\u00ean l\u00e0 Diet Pepsi (Pepsi cho ng\u01b0\u1eddi \u0103n ki\u00eang). M\u1eb7c d\u00f9 vi\u1ec7c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gia t\u0103ng doanh s\u1ed1 trong ng\u1eafn h\u1ea1n, vi\u1ec7c n\u00e0y l\u1ea1i \u0111i ng\u01b0\u1ee3c l\u1ea1i kh\u00e1i ni\u1ec7m x\u00e2y d\u1ef1ng nh\u00e3n hi\u1ec7u. N\u1ebfu mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t nh\u00e3n hi\u1ec7u m\u1ea1nh trong t\u00e2m th\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng, anh c\u1ea7n thu h\u1eb9p nh\u00e3n hi\u1ec7u c\u1ee7a m\u00ecnh, ch\u1ee9 \u0111\u1eebng m\u1edf r\u1ed9ng n\u00f3. V\u1ec1 l\u00e2u d\u00e0i, vi\u1ec7c m\u1edf r\u1ed9ng nh\u00e3n hi\u1ec7u s\u1ebd gi\u1ea3m s\u1ee9c m\u1ea1nh c\u1ee7a anh v\u00e0 l\u00e0m suy y\u1ebfu h\u00ecnh \u1ea3nh c\u1ee7a anh.(Al Ries & Laura Ries)<\/p>\n","protected":false},"excerpt":{"rendered":"

“S\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t nh\u00e3n hi\u1ec7u t\u1ef7 l\u1ec7 ngh\u1ecbch v\u1edbi quy m\u00f4 c\u1ee7a n\u00f3”. H\u00e3y ngh\u0129 v\u1ec1 nh\u00e3n hi\u1ec7u Chevrolet. \u0110i\u1ec1u g\u00ec ngay l\u1eadp t\u1ee9c xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u anh? C\u00f3 v\u01b0\u1edbng m\u1eafc g\u00ec \u01b0? D\u1ec5 hi\u1ec3u th\u00f4i. \u0110\u00f3 l\u00e0 v\u00ec Chevrolet v\u1eeba c\u00f3 th\u1ec3 l\u00e0 xe con v\u1eeba c\u00f3 th\u1ec3 l\u00e0 xe t\u1ea3i, v\u1eeba […]<\/p>\n","protected":false},"author":1,"featured_media":263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,1],"tags":[],"class_list":["post-548","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kien-thuc-thuong-hieu","category-thu-tuc-nhan-hieu"],"yoast_head":"\nQuy lu\u1eadt m\u1edf r\u1ed9ng nh\u00e3n hi\u1ec7u - th\u01b0\u01a1ng hi\u1ec7u - Lu\u1eadt S\u01b0 911- Lu\u1eadt s\u01b0 v\u1ec1 Blockchain, crypto, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, m&a, h\u1ee3p \u0111\u1ed3ng kinh t\u1ebf<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luatsu911.vn\/?p=548\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quy lu\u1eadt m\u1edf r\u1ed9ng nh\u00e3n hi\u1ec7u - th\u01b0\u01a1ng hi\u1ec7u - Lu\u1eadt S\u01b0 911- Lu\u1eadt s\u01b0 v\u1ec1 Blockchain, crypto, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, m&a, h\u1ee3p \u0111\u1ed3ng kinh t\u1ebf\" \/>\n<meta property=\"og:description\" content=\"“S\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t nh\u00e3n hi\u1ec7u t\u1ef7 l\u1ec7 ngh\u1ecbch v\u1edbi quy m\u00f4 c\u1ee7a n\u00f3”. 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