{"id":544,"date":"2023-03-30T19:08:44","date_gmt":"2023-03-30T11:38:44","guid":{"rendered":"https:\/\/luatsu911.vn\/?p=544"},"modified":"2023-04-21T17:09:32","modified_gmt":"2023-04-21T09:39:32","slug":"kinh-nghiem-dua-san-pham-moi-ra-thi-truong","status":"publish","type":"post","link":"https:\/\/luatsu911.vn\/?p=544","title":{"rendered":"Kinh nghi\u1ec7m \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"<p style=\"font-weight: 400;\"><b><strong>Nh\u1edd \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o, c\u1ea3 trong ph\u01b0\u01a1ng th\u1ee9c kinh doanh l\u1eabn s\u1ea3n xu\u1ea5t, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u00e3 v\u01b0\u01a1n l\u00ean d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, s\u1ed1 kh\u00e1c th\u00ec t\u0103ng doanh thu c\u1ea3 trong th\u1eddi \u0111i\u1ec3m kh\u1ee7ng ho\u1ea3ng. V\u1eady\u00a0doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng?<br \/>\n<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\"><b><strong>T\u00ecm hi\u1ec3u nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">\u00d4ng Ph\u1ea1m Ph\u00fa Ng\u1ecdc Trai, Ch\u1ee7 t\u1ecbch C\u00f4ng ty T\u01b0 v\u1ea5n kinh doanh h\u1ed9i nh\u1eadp to\u00e0n c\u1ea7u (GIBC), nh\u1edb l\u1ea1i th\u1eddi k\u1ef3 \u1edf Tribeco. H\u1ed3i \u0111\u00f3, \u00f4ng \u0111\u00e3 ph\u1ea3i m\u00e0y m\u00f2 t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng khi trong \u0111\u1ea7u ch\u01b0a h\u1ec1 c\u00f3 c\u00e1c kh\u00e1i ni\u1ec7m v\u1ec1 qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb hay nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"font-weight: 400;\">Vi\u1ec7c s\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi ng\u00e0y nay c\u00f3 h\u1eb3n c\u00e1c quy tr\u00ecnh, h\u1ec7 th\u1ed1ng, c\u00f9ng c\u00e1c ph\u00f2ng ban ch\u1ee9c n\u0103ng, c\u00f2n h\u1ed3i \u0111\u00f3 \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 c\u1ea3m nh\u1eadn t\u1ef1 ph\u00e1t v\u1ec1 m\u1ed9t nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u0103ng doanh s\u1ed1 cho c\u00f4ng ty.<\/p>\n<p style=\"font-weight: 400;\">T\u1ef1 tay \u00f4ng thi\u1ebft k\u1ebf ki\u1ec3u d\u00e1ng v\u00e0 dung t\u00edch chai n\u01b0\u1edbc ng\u1ecdt Tribeco, d\u00e1n nh\u00e3n v\u00e0o chai, sau \u0111\u00f3 \u0111\u1ebfn c\u00e1c qu\u00e1n gi\u1ea3i kh\u00e1t \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u1eeb th\u00e0nh c\u00f4ng c\u1ee7a Tribeco l\u00fac \u0111\u00f3, c\u00f9ng v\u1edbi nh\u1eefng n\u0103m th\u00e1ng \u1edf PepsiCo sau n\u00e0y, \u00f4ng nghi\u1ec7m ra m\u1ed9t \u0111i\u1ec1u: trong t\u1ed5 ch\u1ee9c c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, l\u00e3nh \u0111\u1ea1o ph\u1ea3i l\u00e0 ng\u01b0\u1eddi d\u1eabn d\u1eaft s\u1ef1 \u0111\u1ed5i m\u1edbi, v\u00e0 ph\u1ea3i theo m\u1ed9t quy tr\u00ecnh, h\u1ec7 th\u1ed1ng, ch\u1ee9 kh\u00f4ng n\u00ean l\u00e0 c\u00e1c b\u01b0\u1edbc nh\u1ea3y v\u1ecdt.<\/p>\n<p style=\"font-weight: 400;\">C\u00f2n \u0111\u1ed1i v\u1edbi \u00f4ng Tr\u1ea7n Kim Th\u00e0nh, Ch\u1ee7 t\u1ecbch H\u0110QT C\u00f4ng ty Kinh \u0110\u00f4, th\u00e0nh c\u00f4ng \u0111\u1ebfn t\u1eeb m\u1ed9t s\u1ef1 quan s\u00e1t \u0111\u01a1n gi\u1ea3n: c\u00e1c \u00f4ng b\u1ed1 b\u00e0 m\u1eb9 th\u01b0\u1eddng kh\u00f4ng \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 lo b\u1eefa s\u00e1ng cho con tr\u01b0\u1edbc khi \u0111i h\u1ecdc. T\u1eeb \u0111\u00f3 \u00f4ng \u0111\u00e3 nh\u00ecn th\u1ea5y m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng cho m\u1eb7t h\u00e0ng b\u00e1nh m\u00ec.<\/p>\n<p style=\"font-weight: 400;\">C\u00e1i kh\u00f3 l\u00e0 \u1edf ch\u1ed7 Kinh \u0110\u00f4 mu\u1ed1n s\u1ea3n xu\u1ea5t lo\u1ea1i b\u00e1nh m\u00ec c\u00f3 th\u1eddi h\u1ea1n s\u1eed d\u1ee5ng trong b\u1ea3y ng\u00e0y, trong khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ea1i quen d\u00f9ng lo\u1ea1i b\u00e1nh m\u00ec n\u00f3ng m\u1edbi ra l\u00f2. Tr\u1ea3i qua nhi\u1ec1u cu\u1ed9c nghi\u00ean c\u1ee9u, th\u1eed nghi\u1ec7m, v\u1edbi \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, c\u1ed9ng t\u00e1c vi\u00ean t\u1ecfa ra c\u00e1c ch\u1ee3, tr\u01b0\u1eddng h\u1ecdc tr\u1ef1c ti\u1ebfp b\u00e1n s\u1ea3n ph\u1ea9m, c\u00f4ng ty \u0111\u00e3 th\u00e0nh c\u00f4ng. Hi\u1ec7n c\u00f4ng ty \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng g\u1ea7n 2 tri\u1ec7u chi\u1ebfc b\u00e1nh m\u00ec\/ng\u00e0y.<\/p>\n<p style=\"font-weight: 400;\">Hi\u1ec7n nay, nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 c\u00f3 nh\u1eefng m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i, theo c\u00e1c ch\u1ee9c n\u0103ng, v\u1edbi \u0111\u1ea7y \u0111\u1ee7 ph\u00f2ng ban. V\u00ec th\u1ebf vi\u1ec7c thi\u1ebft k\u1ebf, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 tr\u1edf n\u00ean chuy\u00ean nghi\u1ec7p h\u01a1n. V\u1ea5n \u0111\u1ec1 c\u00f2n l\u1ea1i l\u00e0 c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c, m\u1ed9t t\u1ea7m nh\u00ecn, m\u1ed9t n\u00e9t v\u0103n h\u00f3a trong doanh nghi\u1ec7p \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n<p style=\"font-weight: 400;\">Khi tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, theo \u00f4ng Trai, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ho\u1eb7c c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng kh\u1ea3o s\u00e1t nh\u1ecf trong kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p, hay c\u00f3 th\u1ec3 nh\u1edd c\u00e1c c\u00f4ng ty d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p. \u0110\u00e2y ch\u00ednh l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean th\u1ebf gi\u1edbi, khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i trong kinh doanh l\u1eabn s\u1ea3n ph\u1ea9m.<\/p>\n<p style=\"font-weight: 400;\">\u0110\u1ec3 bi\u1ebft ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, khi tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, \u00f4ng Th\u00e0nh y\u00eau c\u1ea7u t\u1ea5t c\u1ea3 c\u00e1c ph\u00f2ng ban c\u1ee7a Kinh \u0110\u00f4 &#8220;\u0111i th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 bi\u1ebft ng\u01b0\u1eddi ta ch\u00ea m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o, ch\u1ee9 kh\u00f4ng th\u1ec3 c\u1ee9 ng\u1ed3i \u1edf nh\u00e0 v\u00e0 ch\u1edd \u0111\u1ee3i doanh s\u1ed1 cao \u0111\u01b0\u1ee3c&#8221;.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>Kh\u01a1i g\u1ee3i s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Khi tung s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, c\u00f3 kh\u00f4ng \u00edt th\u00e0nh c\u00f4ng, nh\u01b0ng c\u0169ng l\u1eafm th\u1ea5t b\u1ea1i. Th\u1ed1ng k\u00ea cho th\u1ea5y t\u1ef7 l\u1ec7 th\u1ea5t b\u1ea1i trong s\u1ea3n ph\u1ea9m m\u1edbi \u1edf c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia nhi\u1ec1u h\u01a1n c\u00e1c c\u00f4ng ty nh\u1ecf.<\/p>\n<p style=\"font-weight: 400;\">\u1ede c\u00e1c c\u00f4ng ty l\u1edbn, t\u1ef7 l\u1ec7 th\u1ea5t b\u1ea1i l\u00e0 60-70%. &#8220;Ch\u1eb3ng h\u1ea1n t\u1ea1i PepsiCo Vi\u1ec7t Nam n\u1ebfu \u0111\u1ea1t t\u1ef7 l\u1ec7 50-50 l\u00e0 gi\u1ecfi l\u1eafm r\u1ed3i, c\u00f2n th\u00f4ng th\u01b0\u1eddng l\u00e0 70-30&#8221;, \u00f4ng Trai cho bi\u1ebft.<\/p>\n<p style=\"font-weight: 400;\">Ch\u00ednh v\u00ec t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng kh\u00f4ng nhi\u1ec1u, n\u00ean \u0111\u00f3 c\u0169ng ch\u00ednh l\u00e0 s\u1ee9c \u1ef3 t\u00e2m l\u00fd c\u1ea3n tr\u1edf s\u1ef1 \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o. N\u00f3i nh\u01b0 \u00f4ng Tr\u1ecbnh Ch\u00ed C\u01b0\u1eddng, T\u1ed5ng gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Nh\u1ef1a \u0110\u1ea1i \u0110\u1ed3ng Ti\u1ebfn, c\u00e1c c\u00f4ng ty hi\u1ec7n nay ho\u1ea1t \u0111\u1ed9ng theo c\u1ea5u tr\u00fac ch\u1ee9c n\u0103ng, t\u1eebng b\u1ed9 ph\u1eadn \u0111\u1ec1u c\u00f3 c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y, v\u00ec th\u1ebf khi y\u00eau c\u1ea7u s\u00e1ng t\u1ea1o hay l\u00e0m m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 kh\u00e1c so v\u1edbi c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y th\u00ec m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng ph\u1ea3n kh\u00e1ng. &#8220;Nh\u00e2n vi\u00ean nh\u1eadn l\u01b0\u01a1ng th\u01b0\u1edfng t\u1eeb nh\u1eefng \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/p>\n<p style=\"font-weight: 400;\">Kinh doanh th\u00ec ch\u1ea1y theo doanh s\u1ed1, m\u00e0 vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 d\u1ec5 h\u01a1n so v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi. V\u1eady th\u00ec l\u00e0m sao \u0111\u01b0a v\u00e0o m\u1ed9t c\u00e1i m\u1edbi, s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c?&#8221;.<\/p>\n<p style=\"font-weight: 400;\">\u00d4ng Trai l\u00fd gi\u1ea3i m\u1ee5c \u0111\u00edch c\u1ee7a \u0111\u1ed5i m\u1edbi l\u00e0 t\u0103ng tr\u01b0\u1edfng, v\u00e0 ph\u1ea3i c\u00f3 \u0111\u1ea7u t\u01b0. M\u00e0 \u0111\u1ea7u t\u01b0 th\u00ec c\u00f3 r\u1ee7i ro, nh\u01b0ng kh\u00f4ng v\u00ec th\u1ebf m\u00e0 thi\u1ebfu s\u1ea3n ph\u1ea9m m\u1edbi. Nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn lo ng\u1ea1i chuy\u1ec7n \u0111\u1ed5i m\u1edbi, khi doanh nghi\u1ec7p \u0111ang &#8220;r\u1ea5t \u1ed5n \u0111\u1ecbnh&#8221;. Tuy nhi\u00ean s\u1ef1 \u1ed5n \u0111\u1ecbnh hi\u1ec7n t\u1ea1i ch\u1ec9 l\u00e0 ng\u1eafn h\u1ea1n.<\/p>\n<p style=\"font-weight: 400;\">&#8220;L\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p c\u1ea7n c\u00f3 c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh t\u1eeb 3-5 n\u0103m sau. N\u1ebfu ch\u1edd \u0111\u1ebfn n\u0103m sau m\u1edbi c\u00f3 s\u1ea3n ph\u1ea9m m\u1edbi, c\u00f3 khi l\u00e0 qu\u00e1 tr\u1ec5, v\u00ec l\u00fac \u0111\u00f3 \u0111\u00e3 c\u00f3 ng\u01b0\u1eddi l\u00e0m thay m\u00ecnh r\u1ed3i. V\u00ec th\u1ebf ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o ph\u1ea3i c\u00f3 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, l\u00e0m ng\u00e0y h\u00f4m nay y\u00ean t\u00e2m nh\u01b0ng c\u1ea7n nh\u00ecn \u0111\u1ebfn ng\u00e0y mai&#8221;, \u00f4ng Trai n\u00f3i.<\/p>\n<p style=\"font-weight: 400;\">\u00d4ng cho r\u1eb1ng, \u0111\u1ec3 ph\u00e1t tri\u1ec3n, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1eebng \u1edf s\u1ea3n ph\u1ea9m truy\u1ec1n th\u1ed1ng, ch\u1ee7 l\u1ef1c hi\u1ec7n th\u1eddi, m\u00e0 ph\u1ea3i li\u00ean t\u1ee5c cho ra \u0111\u1eddi c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u00f3 l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m &#8220;c\u1ea7n ph\u1ea3i c\u00f3&#8221;. N\u1ebfu kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u1ed1i th\u1ee7 s\u1ebd &#8220;l\u00e0m gi\u00f9m&#8221; c\u00f4ng vi\u1ec7c \u0111\u00f3. Ch\u00ednh nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi s\u1ebd gi\u00fap nh\u1eefng s\u1ea3n ph\u1ea9m truy\u1ec1n th\u1ed1ng, s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c t\u0103ng tr\u01b0\u1edfng. \u00d4ng Trai l\u1ea5y v\u00ed d\u1ee5, n\u01b0\u1edbc ng\u1ecdt l\u00e0 s\u1ea3n ph\u1ea9m ch\u00ednh c\u1ee7a h\u00e3ng PepsiCo, nh\u01b0ng s\u1ea3n ph\u1ea9m n\u00e0y hi\u1ec7n ch\u1ec9 chi\u1ebfm kho\u1ea3ng 10% trong t\u1ed5ng doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng, 90% c\u00f2n l\u1ea1i l\u00e0 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c<\/p>\n<p style=\"font-weight: 400;\">C\u00f3 nh\u1eefng doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch &#8220;tr\u1ea3m qu\u00e2n, tr\u1ea3m t\u01b0\u1edbng&#8221; khi th\u1ea5t b\u1ea1i. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o nh\u1ee5t ch\u00ed. \u00d4ng Th\u00e0nh cho r\u1eb1ng th\u1ea5t b\u1ea1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00ean phong, \u0111\u00f3n \u0111\u1ea7u l\u00e0 \u0111i\u1ec1u kh\u00f4ng tr\u00e1nh kh\u1ecfi. Quan tr\u1ecdng l\u00e0 ph\u1ea3i h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec t\u1eeb th\u1ea5t b\u1ea1i \u0111\u00f3. &#8220;Ch\u00fang t\u00f4i coi th\u1ea5t b\u1ea1i nh\u01b0 vi\u1ec7c tr\u1ea3 h\u1ecdc ph\u00ed, ch\u1ee9 kh\u00f4ng m\u1ea5t h\u1ebft. \u0110\u00f3 l\u00e0 b\u00e0i h\u1ecdc \u0111\u1ec3 m\u00ecnh ho\u00e0n thi\u1ec7n h\u01a1n. \u0110\u1eebng tr\u1ea3 h\u1ecdc ph\u00ed m\u1ed9t c\u00e1ch kh\u01a1i kh\u01a1i r\u1ed3i kh\u00f4ng h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec h\u1ebft&#8221;, \u00f4ng Th\u00e0nh n\u00f3i.<\/p>\n<p style=\"font-weight: 400;\">C\u0169ng v\u00ec th\u1ebf, \u1edf Kinh \u0110\u00f4, khi c\u00e1c ph\u00f2ng ban tr\u00ecnh b\u00e0y \u00fd ki\u1ebfn, \u00f4ng nh\u1ea5t m\u1ef1c y\u00eau c\u1ea7u &#8220;ph\u1ea3i c\u00f3 \u00fd t\u01b0\u1edfng m\u1edbi, kh\u00f4ng m\u1edbi th\u00ec kh\u00f4ng nghe&#8221;. B\u00ean c\u1ea1nh \u0111\u00f3, tr\u01b0\u1edbc khi \u0111\u01b0a ra s\u1ea3n ph\u1ea9m m\u1edbi, h\u1ecd c\u00f2n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1eebng m\u1eb7t h\u00e0ng, ng\u00e0nh h\u00e0ng, ph\u00e2n t\u00edch chi ti\u1ebft, \u0111\u1ec3 khi \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m m\u1edbi s\u1ebd \u00e1p \u0111\u1ea3o th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"font-weight: 400;\">&#8220;Nh\u01b0 b\u00e1nh trung thu ch\u1eb3ng h\u1ea1n, ngay t\u1eeb th\u1eddi \u0111i\u1ec3m \u0111\u1ea7u n\u0103m, c\u00e1c ph\u00f2ng ban \u0111\u00e3 ph\u1ea3i v\u1eaft \u00f3c nghi\u00ean c\u1ee9u, \u0111\u1ec3 khi \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng, th\u00ec s\u1ea3n ph\u1ea9m ph\u1ea3i m\u1edbi, t\u1eeb bao b\u00ec, \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m kh\u00f4ng \u0111\u1ed1i th\u1ee7 n\u00e0o theo \u0111\u01b0\u1ee3c&#8221;, \u00f4ng kh\u1eb3ng \u0111\u1ecbnh<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1edd \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o, c\u1ea3 trong ph\u01b0\u01a1ng th\u1ee9c kinh doanh l\u1eabn s\u1ea3n xu\u1ea5t, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u00e3 v\u01b0\u01a1n l\u00ean d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, s\u1ed1 kh\u00e1c th\u00ec t\u0103ng doanh thu c\u1ea3 trong th\u1eddi \u0111i\u1ec3m kh\u1ee7ng ho\u1ea3ng. V\u1eady\u00a0doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng? 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